Cookie and Privacy Policy
Cookie Policy
We believe in being clear and open about how we collect and use data related to you. In the spirit of transparency, this policy provides detailed information about how and when we use cookies.
What are cookies?
Like most websites, The Fire and Garden website uses cookies to collect information. Cookies are small data files which are placed on your computer or other devices (such as smart phones or tablets) as you browse this website. They are used to ‘remember’ when your computer or device accesses our websites.
Why do we use cookies?
Cookies are essential for the effective operation of our website and to help your journey around our site. They are also used to tailor the products and services offered and advertised to you, both on our website and elsewhere.
How long do they last?
Cookies will remain on your computer or mobile device for different periods of time. Some cookies are ‘session cookies’, which means they only exist when your browser is open and are automatically deleted when you close your browser or quit the app. Other cookies are ‘persistent cookies’, meaning they survive after your browser or app is closed and can be used by websites or apps to recognise your computer when you re-open your browser or app later.
How to manage cookies
You can set your browser to block cookies, please check your browser for instructions on how to do this. The effect of disabling cookies depends on which cookies you disable but, in general, the website may not operate properly if all cookies are switched off.
What type of cookies do we use?
When you visit our websites, we may place the following cookies:
Category |
Explanation |
On by default? |
Can be turned off? |
Essential |
These cookies are needed for essential functions such as logging in and enabling you to move around the website and use its features. These cookies can’t be switched off and they don’t store any of your information. |
Yes |
No |
Performance |
These cookies gather information about how people use our website, for example which pages are popular, or if you get an error message from a page. All information these cookies collect is aggregated and therefore anonymous – information is used to improve how the overall site works. Switching off these cookies will mean we can’t gather information to improve your experience. |
Yes |
Yes |
Targeting |
These cookies help us to learn what you’re interested in so we can show you relevant content on other websites. They will provide you with personalised advertising and help us to measure the effectiveness of our content. |
Yes |
Yes |
Sharing on social media platforms
If you ‘share’ F&G content on social networks, such as Facebook and Twitter, you may be sent cookies from these websites. We do not control the settings of these cookies, so please check the third-party websites for more information about how to manage them.
Third-party links
Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
More information on cookies
If you want to find out more information on cookies, including how to see what cookies have been set and how to manage and delete them, visit Wikipedia.org, www.allaboutcookies.org, or www.aboutcookies.org.
Privacy Policy
Definitions:
We, Us, Our, F&G – refers to Fire and Garden Limited.
Data Protection Legislation – refers to all applicable privacy and data protection laws including (i), the Data Protection Act 2018 (ii) the General Data Protection Regulation ((EU) 2016/679) (iii) the Privacy and Electronic Communications Directive (2002/58/EC) and the Privacy and Electronic Communications (EC Directive) Regulations 2003 (SI 2003/2426) and any further or additional national implementing laws, regulations, secondary legislation and binding guidance and codes of practice issued by the Information Commissioner or any other data protection authority in England and Wales relating to the processing of Personal Data and the privacy of electronic communications, as amended, replaced or updated from time to time.
Introduction
Welcome to our privacy policy.
We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data and tell you about your privacy rights and how the law protects you.
Purpose of this privacy policy
This privacy policy aims to give you information on how we collect and processes your personal data through your use of this website.
The website is not intended for children and we do not knowingly collect data relating to children.
It is important that you read this privacy policy in conjunction with other notices and policies. If you are directed to a third party website, the terms of their privacy policy will apply.
Controller
Fire and Garden Limited is the controller and has responsibility for protecting your personal data.
If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us using the details set out below.
Changes to this Privacy Notice and your duty to inform us of changes
We keep this privacy policy under regular review.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Third-party links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
Personal Data we receive
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
We do not generally collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data).
There may be unavoidable occasions where special category data is collected on a multimedia device at an event or when applying for an employment opportunity with us. In these cases consent will be sought to process the data.
If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
How is your personal data collected?
We use different methods to collect data from and about you including through:
How your personal data will be used?
1. We will only use your data in circumstances where the data protection legislation allows us to. Most commonly, we will use your personal data in the following circumstances:
We have set out below, in a table format and within the numbered paragraphs thereafter, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Please note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
Purpose/Activity |
Type of data |
Lawful basis for processing. |
To register you as an account holder |
(a) Identity data (b) Contact data |
(a) Performance of a contract with you |
As a customer, to provide you with (a) information about benefits, (b) Product notices, updates etc (c) Newsletters, emails and eshots |
(a) Identity data (b) Contact data (c) Marketing and Communications data |
(a) Consent |
As a non-member, to provide you with information about our products and services |
(a) Identity data (b) Contact data (c) Marketing and Communications data |
(a) Consent |
To process and deliver your order including: (a) Manage payments, fees and charges (b) Process your Renewal (c) Online services to allow you to utilise your customer account |
(a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications |
(a) Consent (b) Performance of a contract with you (c) Necessary for our legitimate interests (to recover debts due to us)
|
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Asking you to leave a review or take a survey |
(a) Identity (b) Contact (c) Profile (d) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services) |
To administer events and register you as an attendee or applicant |
(a) Identity data (b) Contact data (c) Special category data |
(a) Performance of a contract with you (b) consent (dietary and access requirements) |
To enable you to partake in or complete a survey |
(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how members use our products/services, to develop them and grow our business) |
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) |
(a) Identity (b) Contact (c) Technical |
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation |
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you |
(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical |
(a) Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
To use data analytics to improve our website, products/services, marketing, events, customer relationships and experiences |
(a) Technical |
(a) Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
To ask you to take part in research activities to: allow us to develop our goods and services in line with our business needs |
(a)Identity (b)Contact |
(a) Necessary for our legitimate interests (to undertake research into out customer base to ultimately support decisions around our business model) (b) Consent |
2. We will only use your data for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. We can explain this to you. If we need to use your data for an unrelated purpose, we will notify you and explain why we can do this. Please note that we can process your data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
Marketing
Your personal data may be used to:-
Opting out
You can ask us to stop sending you marketing messages at any time by logging into the website and adjusting your communication preferences. Where you opt out of receiving marketing messages, this will not apply to personal data provided to us as a result of your membership.
Sharing Personal Information
We may disclose your personal information to third parties in the following circumstances:
International Transfers
In general personal data collected from you will be stored at a destination within the UK or European Economic Area (EEA). However we may also transfer your data outside the EEA.
Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
We will only transfer your personal data to countries or organisations which have been deemed to provide an adequate level of protection for personal data by the European Commission.
Data security
We have put in place appropriate security measures to prevent your personal data from addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Data retention
How long will we use your personal data for?
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements.
If you would not like to receive these communications, you can choose to opt out by clicking ‘unsubscribe’, found on every email sent by F&G, or by contacting us using the details at the end of this document.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for seven years after they cease being customers for tax purposes.
In some circumstances you can ask us to delete your data: see your legal rights below for further information.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
Your Legal Rights
Under the data protection legislation you have a number of rights with regard to your personal data. You have the right to:
Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
• If you want us to establish the data's accuracy.
• Where our use of the data is unlawful but you do not want us to erase it.
• Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
• You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
You do not have to pay any fee to request access to the personal information that we hold. However, if your requests become unfounded, repetitive or excessive we have the right to refuse your request or charge you a reasonable fee.
Complaints
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance using the details below-
Identity and contact details of controller and data compliance advisor
Fire and Garden Limited is the controller of data for the purposes of the data protection legislation.
If you have any concerns as to how your data is processed, or if you have any questions about this privacy policy or our privacy practices more generally, you can contact our data compliance manager at info@fireandgarden.co.uk, by telephone on 01386 240165 or you can write to us at:
FAO Data Compliance Manager
Fire and Garden Ltd
Primrose Cottage
Hatfield Bank
Worcester
WR5 2PZ
You can download a copy of our Cookie and Privacy Policy here:
https://fireandgarden.co.uk/v2CLI/FAG001/PDF/Cookie and Privacy policy.pdf